What Can Forrest

I can offer my services to help businesses develop their digital marketing, social media or community strategy.  I am fluent in the current digital marketing & B2B social trends and methodologies but my primary skill set is applying that knowledge to your specific business challenges.  I am a creative problem-solver.

While in my current role I have limited bandwidth to take on additional smaller projects, I would still be interested in hearing how I could help.  These projects could include web development, freelance writing, social media management, training development, etc.

I am always open to new opportunities.  The type of position that would definitely turn my head is one in an agency environment or working on a wide variety of projects in a fast-paced & demanding environment.

What I’m Best At

  • Digital Marketing Strategy
  • Marketing Campaign Management
  • Web Development and Project Leadership
  • Content Marketing Strategy & Tactics
  • Search Engine Optimzation (SEO) 
  • Process Development & Execution
  • Social Media & Community Strategy
  • Training Development & Presentation
  • Online Video Strategy
  • Analytics & Forecasting
  • Globalization (system & cultural)

Social Media Specialization

  • Online Community Development
    • Engagement & Retention Strategy
    • Reward, Recognition & Gamification
    • Platform selection, requirements & vendor evaluations
    • Go-to-market strategy & tactics
    • Success metrics & measurement
  • Social Media Policy, Guidelines & Legal coordination
  • Blogging Strategy
  • Crowdsourcing Program Development
  • Social Support

Jack of All Trades

  • Email Marketing
  • Online Display Advertising
  • Market Research including competitive analysis
  • Website hosting and design (WordPress)
  • User experience (strategy and basic wire-frames)
  • eCommerce Strategy
  • Vendor Management
  • Sales Support & Tool Development
  • Desktop Publishing & Photoshop
  • Presentation creation (PowerPoint)